In recent years, we have seen a huge uptick in a number of alternative news outlets on the Internet primarily. The Internet, along with YouTube, has given those that had very little voice, a platform to really speak on issues without filter or agenda. As a result, many are flocking to this new medium of news. Not only to get the real and unfiltered viewpoints and facts but also to research or confirm viewpoints that would be omitted from mainstream broadcasts. As a result, the alternative news is growing at an alarming rate and it is quickly overtaking conventional news in terms of audience growth. Below, we will be going over some of the main reasons for this takeover.
Reasons Alternative News Is Growing:
1. Access News 24/7.
One of the major factors behind the growing trend of these news outlets is the fact that they are available 24/7. Because they provide so much flexibility with these outlets embracing the Internet much more than conventional news networks, they are providing people with much more flexibility to read, view, and absorb their content. This alone is one of the key reasons it has become so popular because people are busier than ever before, but they are also much more connected as well. Therefore, they have more chances to view this kind of content.
2. It's Free.
Another reason a lot of people flock to this kind of news is that it is completely free. Because they understand that these news agencies do not necessarily rely directly on any particular medium that has a paywall, you are going to be able to get their coverage for free. Whereas, you might have to pay for television or even an Internet subscription to get access to some other newspapers and other news outlets.
3. No Agendas.
Another reason people have been more interested in this kind of news and reporting lately is that the various traditional and conventional news outlets have a lot of commentators on their channels trying to influence your opinion with incorrect or blatantly wrong facts. Because of this, many are looking for alternative news sources that will allow them the opportunity to look at the facts themselves objectively and form their own opinion based on the facts presented. A lot of channels are run by their advertisers and they are even influenced by them at a high level. Therefore, it is better for most to get their news from sources that do not rely as heavily on their advertisers or those that aren't directly working for any particular party.
4. More Information.
Another reason is being able to get more information than traditional news outlets likely wouldn't cover. Because you will be able to get all kinds of information whether large or small, it is going to be there for you to digest. A lot of information and news often goes unreported because it is not expected to bring in the required viewership needed for the channel or news network to make their money. As a result, these topics and news events are covered up for things that are going to get much more views and clicks. Having wider and much more extensive coverage on various topics is one of the major factors that have contributed to the popularity of these kinds of alternative news networks.
5. Ability and Foresight to Average Social Networking.
Another reason many turn to looking at these kinds of news sources is that they have the social networking skills and leverage to really be able to drive significant amounts of traffic to their websites. Because they focus on implementing social media marketing on a foundational level, they are able to generate a lot of traffic through social media alone. A lot of traditional news networks utilise social media as a platform that could perhaps enhance their viewership. However, most alternative news channels and networks view social media as one of the mediums in which they can actually spread their news as a platform alone. Because social media has become such an integral part of most our daily lives, this is one of the best strategies allowing alternative news to become so big. A lot of news gets spread across multiple social networks and channels as a direct result of their leverage of social media.
Overall, there are a variety of reasons why these news sources have become so popular. Not only do they typically utilise and leverage the Internet and social media much better than traditional networks, but they provide unfiltered and unbiased coverage as well. Therefore, a lot of people simply flock to them in order to get what they perceive to be much more significant and truthful news coverage of the things that are going on in the world.