Frequently Asked Questions
1. Why should I use Leet Media's services?
2. Can I be a publisher and an advertiser?
3. What ad formats do you offer?
4. What kind of advertising does Leet Media offer?
5. Why is Leet Media a self-service platform?
1. What kinds of sites can show ads?
2. How and when do I get paid?
3. Can I block advertisements?
4. What kinds of ads will my users see?
5. Can you fill all of my inventory?
6. Can I use other ad networks?
1. What payment methods are available?
2. What targeting options are available?
3. Does Leet Media charge for repeat clicks?
4. Can Leet Media track conversions?
5. How does the optimization system work?
Frequently Asked Answers
Why should I use Leet Media's services?
We are an ad network founded by game developers. We were tired of dealing with the hassles and inefficiencies of other ad networks, so we decided to build our own platform that suited our needs. We are confident that your needs will be met too, and if for any reason they aren't, we'll be happy to take your feedback and accomodate those needs.
Can I be a publisher and an advertiser?
Yes, our system is setup to easily allow you to use the same account as both a publisher and an advertiser. As an added bonus, you can transfer your publisher earnings to your advertiser account with a 20% match bonus!
What ad formats do you offer?
Graphical banner ads (jpg, gif, png, swf) of size 728x90, 468x60, 300x250, 120x600, 160x600, and 125x125.
What kind of advertising does Leet Media offer?
We set out to be experts in performance-based advertising, so we have decided to offer only one type of advertising: CPC (cost per click). Charging for impressions is not effective for advertisers, and we have found that too much fraud is associated with CPA (cost per action) advertising.
Why is Leet Media a self-service platform?
As game developers ourselves, we got tired of e-mailing back and forth to simply update banners, URLs, targeting, etc. Because of this, we have developed an extremely quick and easy interface that allows you to setup and maintain your campaigns. We have also made an extremely intuitive platform for publishers to better monetize their games in record time and with minimal effort.
What kinds of sites can show ads?
Pretty much any site related to gaming that is of high quality design and content will be accepted (all sites are screened before being accepted to maintain the quality of our network).
How and when do I get paid?
In order to make it as easy as possible for all game owners to monetize their games, we will accommodate pretty much any payment method (PayPal, check, bank transfer).
Can I block advertisements?
Yes, we give you full control over the ads that do and don't show on your site (although by default we will control all of that manually to make your life a little bit easier).
What kinds of ads will my users see?
We screen all banners and campaigns before allowing them in our system. All ads will be gaming related, be of high quality, and won't display inappropriate content.
Can you fill all of my inventory?
We strive to fill 100% of all of our publishers' inventory, and for the most part we are able to deliver on this. In the off chance that we aren't able to, you have the option of setting a default ad (which can be ad code for another network or a banner you specify).
Can I use other ad networks?
Yes. You can show our banners on the same page as other ad networks and you can use them in conjunction with Leet Media by putting their ad code as your default ad for each banner size.
What payment methods are available?
We currently accept PayPal and Credit Card. Bank transfers are available upon request.
What targeting options are available?
Geo-targeting and language targeting are available through the Leet Media platform.
Does Leet Media charge for repeat clicks?
No. Any number of clicks by the same user within a 24 hour period are only counted as one click. Other click-fraud techniques are also utilized to minimize fraudulent clicks.
Can Leet Media track conversions?
Yes, we can provide you with a simple line of code to easily track conversions for all of your campaigns.
How does the optimization system work?
Our proprietary system utilizes real-time bidding in order to guarantee the most effective ad will show for each specific ad spot, at any given point in time. It works for you, to lower your costs and increase your clicks/conversions. The system assigns each of your ads a score between 1 and 100. This score is based off of factors such as eCPM and other measures of effectiveness. The score is recalculated for each ad view (so the numbers you see in your account are just estimates). The higher this score, the more likely your ad is to be shown, and the less you have to pay for that extra exposure. You simply set your max bid and create high quality banners, and we'll do all of the heavy lifting for you!